I think all businesspeople, marketers and advertisers, especially account planners, need to read this book. It's a revolutionary way of thinking about... well, thinking. It debunks the world's reliance on the spoken word-- on taking people's words with more weight than their actions or their facial expressions or other details and nuances that actually contain more insight into what they truly feel. There was more "aha!" moments from this book than I expected, and I think it's an important piece of lit for anyone who's working in any communication or business field.
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