My brand comm management class for SY2011-2012 just ended, and strangely, I'm feeling withdrawal symptoms from this batch of students. I often say it's because their noise level is through the roof, and everywhere else, in comparison to them, sounds sooooo eerily quiet. But I also think it's because this batch is exceptionally talented, and I'm excited to see what their prospects will look like after they've passed the baptism of fire called IMC 4th year. They're such a vibrant and energetic group of kiddos.
Also, I have a few observations about this batch, mostly gleaned through our interactions and in part from this final paper output I assign to every batch called "Brand You." The requirement is to draft a brand strategy paper about yourself, with future employers as the target market. The objective is to link your present self to your ultimate dream or career apex, by outlining the steps you think you need to take or barriers you need to overcome to put yourself in a good position to realize your dream. Typically, most of my students do not have a firm vision yet of their desired futures, and this is something I really expect. After all, they're 18-19 years old only; who at that age would already know where they want to go and what they want to be? When I was their age, I knew I wanted to be in client, but anything beyond that, I had ABSOLUTELY no idea.
What's interesting with this batch is that the majority actually had a concrete picture of their future! I was so surprised to read that 80 or even 90% of the kids in this class already knew what field they wanted to get into, what version of themselves they want to be, and how they think they should improve on their current selves in order to get closer to that "apex" they want to reach. IMPRESSIVE! I was so inspired, I wrote little notes on each paper on my suggestions and friendly advice on how to best navigate their chosen careers, at least the ones I'm familiar with. The ones I only observe and cannot claim to know very well, like theater and law, I only gave general encouragement. I find it so amazing. I don't know if it's going to be a general trend now, with kids being so internet-savvy and being bombarded by so many imageries out there, but I think it's a good sign. I can only be happy in the fact that they seem to have really liked my class and learned a lot from me. I intend to keep tabs on these kids, especially the talented ones that I even intend to hire in the future, just because I think they're gonna be, as they like to say a lot, "BIG".
I'm quite excited to meet 2012's batch and see if they're the same (or better)
:)
No comments:
Post a Comment