My brand comm management class for SY2011-2012 just ended, and strangely, I'm feeling withdrawal symptoms from this batch of students. I often say it's because their noise level is through the roof, and everywhere else, in comparison to them, sounds sooooo eerily quiet. But I also think it's because this batch is exceptionally talented, and I'm excited to see what their prospects will look like after they've passed the baptism of fire called IMC 4th year. They're such a vibrant and energetic group of kiddos.
Also, I have a few observations about this batch, mostly gleaned through our interactions and in part from this final paper output I assign to every batch called "Brand You." The requirement is to draft a brand strategy paper about yourself, with future employers as the target market. The objective is to link your present self to your ultimate dream or career apex, by outlining the steps you think you need to take or barriers you need to overcome to put yourself in a good position to realize your dream. Typically, most of my students do not have a firm vision yet of their desired futures, and this is something I really expect. After all, they're 18-19 years old only; who at that age would already know where they want to go and what they want to be? When I was their age, I knew I wanted to be in client, but anything beyond that, I had ABSOLUTELY no idea.
What's interesting with this batch is that the majority actually had a concrete picture of their future! I was so surprised to read that 80 or even 90% of the kids in this class already knew what field they wanted to get into, what version of themselves they want to be, and how they think they should improve on their current selves in order to get closer to that "apex" they want to reach. IMPRESSIVE! I was so inspired, I wrote little notes on each paper on my suggestions and friendly advice on how to best navigate their chosen careers, at least the ones I'm familiar with. The ones I only observe and cannot claim to know very well, like theater and law, I only gave general encouragement. I find it so amazing. I don't know if it's going to be a general trend now, with kids being so internet-savvy and being bombarded by so many imageries out there, but I think it's a good sign. I can only be happy in the fact that they seem to have really liked my class and learned a lot from me. I intend to keep tabs on these kids, especially the talented ones that I even intend to hire in the future, just because I think they're gonna be, as they like to say a lot, "BIG".
I'm quite excited to meet 2012's batch and see if they're the same (or better)
:)
a place to think... a place to write... a place to rant... a place to rave... a place to be.
Thursday, October 27, 2011
Tuesday, October 18, 2011
dream job?
I read this article where the author worried about this growing sentiment among his peers to want to drop their current jobs and go in search of their one true "dream job", inspired by the life of Steve Jobs and often quoting his famous speech at the graduation ceremony at Stanford. He says he's worried because people might not be seeing the bigger picture and are just choosing to focus on the nice-to-the-ears ideas of going to where your passion lies. Sometimes, what's more material and what's more doable is to change your attitude about the job you already have. Also, sometimes, you idealize and romanticize the idea of your "dream job" and never fully prepare yourself for the "job" part of "dream job", since your head was just brimming full of the "dream" component.
Also, it doesn't always translate that if you like dessert, your career path should be something along the lines of a dessert magnate or a cake queen. Because having a passion for dessert does not mean you have what it takes to get into the dessert business. At the end of the day, it's a business, just one about desserts as the product. If you don't prepare yourself for the qualifications required for the business, you'll just find endless frustration, not to mention expose yourself and your family to a level of risk you weren't ready to take on.
I think those were wise words and should be said as a P.S. to all these quotations of Steve Jobs' famous speech. True, you shouldn't settle and you should always strive to find work that's meaningful to your life and to your heart. But I guess the bottom line is you should also put in the required effort to prepare yourself for that kind of work, and not just assume that having enough passion for it will be enough. Just like with romantic life, love just ain't enough.
Another point to consider is that usually, people think of setting up their own business as the automatic best way to have their dream jobs. This is such a mistake. As I mentioned, business is a field altogether that needs preparation and oftentimes, an appetite for risk - something not everybody has. More importantly, owning a business means commitment akin to the kind you dedicate to a spouse. A business that's entirely your own can require endless hours, every day, including the weekends. It means having no real vacation days, because even when you're halfway across the world, your business is still at the back of your mind. It means never "switching off" or "logging out" completely, sometimes mentally and always emotionally. It means being relied on by other people for their source of livelihood, and sometimes this pressure alone can feel like one million tons. Having your own business means being entirely accountable, all day, everyday. Seeing my dad take this on is enough to make me see the immense responsibility, commitment and dedication required, and I guess, by and large, that's one of the biggest reasons I feel unprepared as of now to launch my own thing. Even if it's about something I like.
The author ended with wishing his friends well- the ones you jumped off the corporate ship and chose to swim alone, carrying their life's passion with them. I guess I'd do the same if I knew these people. There's no one formula in life, I guess, and Steve Jobs' story is just one that happened to work out, in hindsight. It doesn't mean everyone should copy what he did and risk things they may not be ready to. Especially in this world economy. Maybe an attitude adjustment would do the trick for now :)
Also, it doesn't always translate that if you like dessert, your career path should be something along the lines of a dessert magnate or a cake queen. Because having a passion for dessert does not mean you have what it takes to get into the dessert business. At the end of the day, it's a business, just one about desserts as the product. If you don't prepare yourself for the qualifications required for the business, you'll just find endless frustration, not to mention expose yourself and your family to a level of risk you weren't ready to take on.
I think those were wise words and should be said as a P.S. to all these quotations of Steve Jobs' famous speech. True, you shouldn't settle and you should always strive to find work that's meaningful to your life and to your heart. But I guess the bottom line is you should also put in the required effort to prepare yourself for that kind of work, and not just assume that having enough passion for it will be enough. Just like with romantic life, love just ain't enough.
Another point to consider is that usually, people think of setting up their own business as the automatic best way to have their dream jobs. This is such a mistake. As I mentioned, business is a field altogether that needs preparation and oftentimes, an appetite for risk - something not everybody has. More importantly, owning a business means commitment akin to the kind you dedicate to a spouse. A business that's entirely your own can require endless hours, every day, including the weekends. It means having no real vacation days, because even when you're halfway across the world, your business is still at the back of your mind. It means never "switching off" or "logging out" completely, sometimes mentally and always emotionally. It means being relied on by other people for their source of livelihood, and sometimes this pressure alone can feel like one million tons. Having your own business means being entirely accountable, all day, everyday. Seeing my dad take this on is enough to make me see the immense responsibility, commitment and dedication required, and I guess, by and large, that's one of the biggest reasons I feel unprepared as of now to launch my own thing. Even if it's about something I like.
The author ended with wishing his friends well- the ones you jumped off the corporate ship and chose to swim alone, carrying their life's passion with them. I guess I'd do the same if I knew these people. There's no one formula in life, I guess, and Steve Jobs' story is just one that happened to work out, in hindsight. It doesn't mean everyone should copy what he did and risk things they may not be ready to. Especially in this world economy. Maybe an attitude adjustment would do the trick for now :)
Sunday, October 16, 2011
thankfulness post of the day
THANK YOU THANK YOU THANK YOU for giving me a dad who :
- loves my mother beyond anything and anyone in this world, including his children, as the best way to love your children is to love their mother
- gave us a stable childhood with all needs met and some luxuries provided.
- is sooooo OC and so adorably a neat and control freak. His compulsions always crack me up.
- takes responsibility seriously and gives 100% hard work behind everything he does ; he taught us about being accountable, "doing first things first", "fast play" aka do things in a fast and efficient manner, and always trying to stay detail-oriented. You can keep talking a big game, but you'll only attain success if you cover your bases and do your homework.
- is a loyal brother and a great friend, who'll make it his mission to help you up whenever you fall
- has such a voracious appetite for knowledge. He's my go-to guy to ask about anything and everything about the world of business and politics.
- gives a whole new meaning to the word "SUPPORT"
I love you, papa. You'll always be the first man I ever loved, ergo the man I will love the longest. I love you so much I feel like I married a version of you. Dennis reminds me so much of you in so many ways, that I feel like God cloned you and put you in the *chubby* body of a Xavierian-Atenean lawyer who's just as OC, control-freaky, responsible, loving, loyal, supportive and FUNNY as you. I can't believe this family is so lucky as you have two versions of you in it :) Love you!
- loves my mother beyond anything and anyone in this world, including his children, as the best way to love your children is to love their mother
- gave us a stable childhood with all needs met and some luxuries provided.
- is sooooo OC and so adorably a neat and control freak. His compulsions always crack me up.
- takes responsibility seriously and gives 100% hard work behind everything he does ; he taught us about being accountable, "doing first things first", "fast play" aka do things in a fast and efficient manner, and always trying to stay detail-oriented. You can keep talking a big game, but you'll only attain success if you cover your bases and do your homework.
- is a loyal brother and a great friend, who'll make it his mission to help you up whenever you fall
- has such a voracious appetite for knowledge. He's my go-to guy to ask about anything and everything about the world of business and politics.
- gives a whole new meaning to the word "SUPPORT"
I love you, papa. You'll always be the first man I ever loved, ergo the man I will love the longest. I love you so much I feel like I married a version of you. Dennis reminds me so much of you in so many ways, that I feel like God cloned you and put you in the *chubby* body of a Xavierian-Atenean lawyer who's just as OC, control-freaky, responsible, loving, loyal, supportive and FUNNY as you. I can't believe this family is so lucky as you have two versions of you in it :) Love you!
Monday, October 10, 2011
Strauma
This class I'm taking this term in continued pursuit of my MBA is easily THE HARDEST CLASS I'VE EVER TAKEN IN MY ENTIRE ACADEMIC LIFE. The name of the class is Strama, standing for Strategic Management. But I fondly call it Strauma due to the traumatic experience it's giving me.
Reasons are as follows:
1. Every class we have on Mondays requires the following:
- Reading some 25 to 40 pages of readings, EVERY SESSION. And these are not the easy-reading types of readings. They are highly complex concepts and theories. Plus one reading is always a case, which you must analyse together with your groupmates.
- Meeting with groupmates to discuss the readings, analyse them based on the frameworks taught, and make powerpoint presentations itemizing the results of this analyses.
- Reciting in class to cover the readings and to make the presentation
- Listen attentively in class, lest you make an incorrect understanding of any of the frameworks taught and risk failing in the requirement # 2 detailed below.
2. The final output of the class consists of:
- A final exam, which requires studying all the readings (40 pages times 12 sessions)
- A final paper which is on average 150 pages long and written 100% by you and you alone. Research prior to writing the paper is required, since you are expected to quote facts and figures to make your conclusions and recommendations.
It's sooooo stressful, like you wouldn't believe.
There are times I want to quit this class but the following are stopping me:
1. My pride. I don't know if I can face myself calling my own self (haha, I know, you get my drift) a quitter. I've never quit on anything in my life and I think my pride has successfully garnered that achievement on its own. So I will NOT quit this one.
2. This is my last studying term in MBA. After this class and this term, I just have to make further polishing of my term paper and present it in the OCE (oral comprehensive exam) next term. Then I am done. The end is in sight. I did not study these 4 years only to stop 1 term short of finishing.
3. Dennis is strictly not allowing me to quit. If my pride is a strong force, my husband is a much much stronger one.
4. I really love business, even if MBA is purely the theory side of it. And I don't want to quit on studying something I love. Also, I took this up for a reason (reasons, actually) and these reasons are still valid, no matter how difficult the climb to the finish line may be.
5. I've paid xxx,xxx amount thus far. Self-explanatory.
Reasons are as follows:
1. Every class we have on Mondays requires the following:
- Reading some 25 to 40 pages of readings, EVERY SESSION. And these are not the easy-reading types of readings. They are highly complex concepts and theories. Plus one reading is always a case, which you must analyse together with your groupmates.
- Meeting with groupmates to discuss the readings, analyse them based on the frameworks taught, and make powerpoint presentations itemizing the results of this analyses.
- Reciting in class to cover the readings and to make the presentation
- Listen attentively in class, lest you make an incorrect understanding of any of the frameworks taught and risk failing in the requirement # 2 detailed below.
2. The final output of the class consists of:
- A final exam, which requires studying all the readings (40 pages times 12 sessions)
- A final paper which is on average 150 pages long and written 100% by you and you alone. Research prior to writing the paper is required, since you are expected to quote facts and figures to make your conclusions and recommendations.
It's sooooo stressful, like you wouldn't believe.
There are times I want to quit this class but the following are stopping me:
1. My pride. I don't know if I can face myself calling my own self (haha, I know, you get my drift) a quitter. I've never quit on anything in my life and I think my pride has successfully garnered that achievement on its own. So I will NOT quit this one.
2. This is my last studying term in MBA. After this class and this term, I just have to make further polishing of my term paper and present it in the OCE (oral comprehensive exam) next term. Then I am done. The end is in sight. I did not study these 4 years only to stop 1 term short of finishing.
3. Dennis is strictly not allowing me to quit. If my pride is a strong force, my husband is a much much stronger one.
4. I really love business, even if MBA is purely the theory side of it. And I don't want to quit on studying something I love. Also, I took this up for a reason (reasons, actually) and these reasons are still valid, no matter how difficult the climb to the finish line may be.
5. I've paid xxx,xxx amount thus far. Self-explanatory.
Thursday, October 06, 2011
Thank you, Steve Jobs
For someone I've never met, I feel really affected by the death of Steve Jobs. On one hand, he was taken away far too soon. He was way too young. More importantly, I feel like he still had so much to offer the world, but what else he could've come up with, the world will never know.
So much of today's cyberspace activity was devoted to eulogizing this great man. I've never seen this much mourning and admiration pouring in after someone passes. Not a President. Not a King. Not an Artist, even Michael Jackson. Not anybody in recent history. Amazing how one person's life's work influenced and touched the entire world that people feel they've actually lost a good friend when he died.
Apart from admiring the man for the visionary that he was and the sheer marketing genius he had, I also need to thank him for reminding me of a very important life lesson today. To paraphrase him a bit, the only way to live meaningfully is to do great work. And the only time work can be great is when you love it. You spend a great deal of your life doing work, so why settle for one that doesn't get your juices flowing, your heart beating and your tummy all filled up with butterflies? Definitely, work is not meant to be easy. But it won't feel (and shouldn't feel) like a cross on your back if it's work that your heart and mind are destined to be dedicated to. Do not compromise this, just like you wouldn't want to compromise on a choice of a spouse. It's like a love affair- this relationship we have with work. Why? It has its ups and downs, just like a marriage. It has its bad days and rough sailing points, but at the end of the day, you keep going and you never let go because at the heart of it all lies true, unadulterated and passionate love.
I feel this way about marketing and I feel this way about teaching. For that, I'll be forever grateful. But I feel that my love for marketing may not translate to love for my current company. So on this point I will need to keep searching.
I also love the theory side of business but feel a little (okay, a LOT) scared about the application side of it, because it involves risk at a level I'm not sure I'm ready to take on.
But see, I'm not yet sure if any of these two choices are on the "true love" level. I don't know. But at least now I'm reminded once again never to give up searching for it. Just like I wouldn't give up on love (good thing I found it rather soon), I shouldn't give up on finding that one true professional path that constitutes my calling. At the end of my life, I want to be like Steve- someone who did what he set out to do, without compromises and without apology. Someone who played at work and worked when he played. Someone who dreamed and had the guts to make those come true (or at least give it his darnest, best shot). Someone without regrets (at least professionally), as I didn't know him personally at all. I guess it's all part of living everyday as if it were your last - taking away all the bullshit of this world, the unnecessary temptations and distractions clogging our judgment, and focusing on what truly, deeply matters. Using only your inner compass and your very own mirror to show you where to go. Listening to your own voice first and last, even as you consult other people what they think. Knowing who you are, what you're about and what you stand for, and never letting anything change that.
Thank you, Steve Jobs. Rest in peace. This world is a much less interesting world now that you're gone.
So much of today's cyberspace activity was devoted to eulogizing this great man. I've never seen this much mourning and admiration pouring in after someone passes. Not a President. Not a King. Not an Artist, even Michael Jackson. Not anybody in recent history. Amazing how one person's life's work influenced and touched the entire world that people feel they've actually lost a good friend when he died.
Apart from admiring the man for the visionary that he was and the sheer marketing genius he had, I also need to thank him for reminding me of a very important life lesson today. To paraphrase him a bit, the only way to live meaningfully is to do great work. And the only time work can be great is when you love it. You spend a great deal of your life doing work, so why settle for one that doesn't get your juices flowing, your heart beating and your tummy all filled up with butterflies? Definitely, work is not meant to be easy. But it won't feel (and shouldn't feel) like a cross on your back if it's work that your heart and mind are destined to be dedicated to. Do not compromise this, just like you wouldn't want to compromise on a choice of a spouse. It's like a love affair- this relationship we have with work. Why? It has its ups and downs, just like a marriage. It has its bad days and rough sailing points, but at the end of the day, you keep going and you never let go because at the heart of it all lies true, unadulterated and passionate love.
I feel this way about marketing and I feel this way about teaching. For that, I'll be forever grateful. But I feel that my love for marketing may not translate to love for my current company. So on this point I will need to keep searching.
I also love the theory side of business but feel a little (okay, a LOT) scared about the application side of it, because it involves risk at a level I'm not sure I'm ready to take on.
But see, I'm not yet sure if any of these two choices are on the "true love" level. I don't know. But at least now I'm reminded once again never to give up searching for it. Just like I wouldn't give up on love (good thing I found it rather soon), I shouldn't give up on finding that one true professional path that constitutes my calling. At the end of my life, I want to be like Steve- someone who did what he set out to do, without compromises and without apology. Someone who played at work and worked when he played. Someone who dreamed and had the guts to make those come true (or at least give it his darnest, best shot). Someone without regrets (at least professionally), as I didn't know him personally at all. I guess it's all part of living everyday as if it were your last - taking away all the bullshit of this world, the unnecessary temptations and distractions clogging our judgment, and focusing on what truly, deeply matters. Using only your inner compass and your very own mirror to show you where to go. Listening to your own voice first and last, even as you consult other people what they think. Knowing who you are, what you're about and what you stand for, and never letting anything change that.
Thank you, Steve Jobs. Rest in peace. This world is a much less interesting world now that you're gone.
Monday, October 03, 2011
Turning 29...
It'll be my 29th birthday in 25 days. Which means I only have 390 days left before I turn the big 3-0. I'll say (silently) my birthday wish now.
..........
There.
Hope it comes true! :)
..........
There.
Hope it comes true! :)
Thursday, September 15, 2011
thankfulness post again!
OK this time, I'm thankful for my co-workers. That is, those specific co-workers who have become very good friends of mine. I know that not a lot of people like the people they work with, but in my case, all my teammates in my professional career so far have been very good people and, thus, very good friends :) I'm grateful for them, most of all for my boss JJB who is not only one of the most brilliant and wise bosses you can ever hope to work for, but is also a boss who has your back 100% of the time, who will push for you and push you to go up the next level and who will fight for you all the time, even if it means taking a few punches from others in the process. It is SOOOOOOO rare to have a boss like that, and I'm so grateful to have worked with her for 5 years and to have known her as a friend :)
Come to think of it, I've been pretty lucky with bosses in my professional life. They've all been able to teach me and make me better, both as a person and as a professional. They're inspiring people to emulate and very good friends to have. Thank you, God!
Come to think of it, I've been pretty lucky with bosses in my professional life. They've all been able to teach me and make me better, both as a person and as a professional. They're inspiring people to emulate and very good friends to have. Thank you, God!
Wednesday, September 14, 2011
Wednesday, September 07, 2011
The issue of tourism
OK, let's take a break from analyzing the ins and outs of my life, and talk about something on a national scale. I got inspired to write this post after seeing a barrage of really hopeful messages and quips all around cyberspace, about the newly installed tourism secretary. Many are optimistic about his appointment because he's a marketing man, an ad man, a communications man. I get it. After the fiasco over the last tourism campaign (a truly embarrassing endeavor), I understand why this new secretary has electrified people and gotten them excited. Yes, we have a good marketing man at the helm. But, frankly speaking, SO WHAT?!
Sad to say, and this may be ironic coming from a marketing person, but I sincerely believe that marketing is not the solution to a political problem. And tourism is nothing but a POLITICAL problem, first and foremost. People have NO idea what sort of political mess our tourism department is knee-deep in. Do you know the many agencies who have a stake in the airport, for instance? A different agency takes care of immigration, another for customs, another for the travel tax, another for airport operations, another to interface with the airlines, and so on and so forth. So to even be able to draft a concrete plan to fix the airport means convening a group of probably a hundred people. That's not a marketing problem. It's a f*cking HUGE political problem.
Also, people think that all we need is a communication campaign, a good slogan and maybe a jingle or an endorser to get tourists come flocking back. Again, this is SOOOO foolish. It's the product that's lacking, guys. It's the poor police system, whereby tourists are not protected from the Abu Sayyaf, pickpockets, or even the shady customs people. It's the lack of proper facilities and amenities. It's the broken roads, the broken traffic lights, the traffic that pops out whenever a little sprinkling of rain drops from the sky, the lack of an efficient transportation system, and many many more "lacking" things that make our product SUCK. And no amount of communication will distract tourists from those issues. C'mon, people, advertising cannot help a bad product. And for as long as we don't fix the root cause of the problem, believe me, the tourists will not come flocking in droves.
Some say, how come Thailand or Vietnam have more tourists than us when they're just as poor? Firstly, they're not "just as poor". Secondly, they have a proper tourism system that enables tourists to get in touch with authorities right away. Also, have you encountered Thai police? They're very professional, not at all like our not-so-trusty cops here. They may not have a rich country, but their tourism system works. And just like many of our other systems here, our tourism machinery is so bogged down it can hardly stand up at all.
I'm not saying we're doomed as a tourism spot. Far from it. I do dream of the day when the overall Philippine tourism system is in place and is something to shout to the world about. But let's please put in proper perspective what the problem really is, guys. We need new laws to create the proper (united) body to govern all things tourism-related. We need good infrastructure, and not just in the airports. We need to solve the political problem, before we come up with a comm brief and talk to agencies about a campaign. That's like saying we can sell a bad cake using really good icing. It's just not the way it works. The tail cannot wag the dog.
I hope Mr. Jimenez has a bigger take on his job scope, not merely the communication part. Again, as I also told my class before, marketing is not the solution to a political problem. Look at how Noynoy was voted in purely because of marketing. Look where that got us, because people bought into the communication idea and not the actual, real, true-blue PRODUCT. You end up with disappointment. We don't want that for our tourists. We don't want them getting lured by a great campaign, only to have a huge WTF moment when they land here. Marketing and advertising can be really convincing, I will attest to that. But to put more teeth into whatever brilliant communication plan, we need to look deep into our RTBs (reason to believe - an advertising concept) and be honest about what we can deliver and where we fall (very) short.
The other issue I find with Mr Jimenez's appointment is the fact that he's not a political player. Not that I don't find him refreshing, because I do, and I do hope he does a good job in spite of his lack of political experience. BUT BUT BUT I also know enough about our government system (through my husband) to know that the system can bog down even the most honest and well-meaning official. Corruption is systemic. The government-style thinking riddled with procrastination, 'what's in it for me' attitude and "makisama ka" way WILL NOT bend for Secretary Jimenez. He will have to work with it, or around it, and that's a herculean task. I hope he finds very good and very adept people to work under him; otherwise, I'm afraid his plans may just remain good on paper.
I do hope he succeeds. I guess that one, we'll have to wait and see.
Bow.
Sad to say, and this may be ironic coming from a marketing person, but I sincerely believe that marketing is not the solution to a political problem. And tourism is nothing but a POLITICAL problem, first and foremost. People have NO idea what sort of political mess our tourism department is knee-deep in. Do you know the many agencies who have a stake in the airport, for instance? A different agency takes care of immigration, another for customs, another for the travel tax, another for airport operations, another to interface with the airlines, and so on and so forth. So to even be able to draft a concrete plan to fix the airport means convening a group of probably a hundred people. That's not a marketing problem. It's a f*cking HUGE political problem.
Also, people think that all we need is a communication campaign, a good slogan and maybe a jingle or an endorser to get tourists come flocking back. Again, this is SOOOO foolish. It's the product that's lacking, guys. It's the poor police system, whereby tourists are not protected from the Abu Sayyaf, pickpockets, or even the shady customs people. It's the lack of proper facilities and amenities. It's the broken roads, the broken traffic lights, the traffic that pops out whenever a little sprinkling of rain drops from the sky, the lack of an efficient transportation system, and many many more "lacking" things that make our product SUCK. And no amount of communication will distract tourists from those issues. C'mon, people, advertising cannot help a bad product. And for as long as we don't fix the root cause of the problem, believe me, the tourists will not come flocking in droves.
Some say, how come Thailand or Vietnam have more tourists than us when they're just as poor? Firstly, they're not "just as poor". Secondly, they have a proper tourism system that enables tourists to get in touch with authorities right away. Also, have you encountered Thai police? They're very professional, not at all like our not-so-trusty cops here. They may not have a rich country, but their tourism system works. And just like many of our other systems here, our tourism machinery is so bogged down it can hardly stand up at all.
I'm not saying we're doomed as a tourism spot. Far from it. I do dream of the day when the overall Philippine tourism system is in place and is something to shout to the world about. But let's please put in proper perspective what the problem really is, guys. We need new laws to create the proper (united) body to govern all things tourism-related. We need good infrastructure, and not just in the airports. We need to solve the political problem, before we come up with a comm brief and talk to agencies about a campaign. That's like saying we can sell a bad cake using really good icing. It's just not the way it works. The tail cannot wag the dog.
I hope Mr. Jimenez has a bigger take on his job scope, not merely the communication part. Again, as I also told my class before, marketing is not the solution to a political problem. Look at how Noynoy was voted in purely because of marketing. Look where that got us, because people bought into the communication idea and not the actual, real, true-blue PRODUCT. You end up with disappointment. We don't want that for our tourists. We don't want them getting lured by a great campaign, only to have a huge WTF moment when they land here. Marketing and advertising can be really convincing, I will attest to that. But to put more teeth into whatever brilliant communication plan, we need to look deep into our RTBs (reason to believe - an advertising concept) and be honest about what we can deliver and where we fall (very) short.
The other issue I find with Mr Jimenez's appointment is the fact that he's not a political player. Not that I don't find him refreshing, because I do, and I do hope he does a good job in spite of his lack of political experience. BUT BUT BUT I also know enough about our government system (through my husband) to know that the system can bog down even the most honest and well-meaning official. Corruption is systemic. The government-style thinking riddled with procrastination, 'what's in it for me' attitude and "makisama ka" way WILL NOT bend for Secretary Jimenez. He will have to work with it, or around it, and that's a herculean task. I hope he finds very good and very adept people to work under him; otherwise, I'm afraid his plans may just remain good on paper.
I do hope he succeeds. I guess that one, we'll have to wait and see.
Bow.
Tuesday, September 06, 2011
Bleh!!!!!
This week has been horrible so far (it's only Tuesday, take note). I feel SUPER "bleh" about work. I don't even think my face manages to hide the sentiment well anymore. I sometimes catch myself carrying such a dispassionate face, even around my boss. I don't know what it is about this week, but so far its two days have been nothing but full of this horrible feeling of "bleh".
I feel like much of my work now is so mechanical, I can do it with my eyes closed. What's worse is the feeling of not giving a rat's ass about what I'm doing. Which is even more worrisome for me. I want to care about what I do. I want to feel that emotional connection with my work. And feeling the total opposite is enough to send me into a panic attack... or subdue me to deep reflection mode.
Also quite timely are all these calls from headhunters. To be honest, I've been fending off calls and invitations to interviews for the past couple of months. Getting ultra-prepared for the next phase in our married life, I kept turning calls down and saying I'd rather stay where I am right now, to give way to the entrance of a "little one". After all, who wants to deal with a new employer, new colleagues, new culture and new office, when you are adjusting to being a first-time mother? Anyhoo, recently, I've decided to be open again to these outside opportunities, lest this restlessness kill whatever ounce of career-drive I still have. (In fact, someone mentioned to me recently the concept of "professional plateau"- that stage in your career where you're perfectly okay if your current state becomes your career's ending destination and you just want to work for the pay and go home at 5:30pm,, not having to stretch and "prove anything more). I do not feel like I've reached that stage yet, so maybe I'm doing myself (and maybe even my yet-to-be-conceived child) a disservice by just lying back and shelving my career just to make way for anticipated (and prayed for) motherhood.
Today was one such day again, punctuated by a call bringing external opportunities. Maybe it is high time to move. To something different. Something exciting. Something new. While I'm grateful for what I have now (I have a great boss, great people around me, great office-home distance and great renumeration), I'm sure there's nothing wrong with looking at other (external) greenery and see what else is out there.
OK, so, all those words just boiled down to me declaring I'm open to options. If you know me well, you know I think a lot about things before doing them. Hence all the paragraphs above. Thanks for reading! :P
I feel like much of my work now is so mechanical, I can do it with my eyes closed. What's worse is the feeling of not giving a rat's ass about what I'm doing. Which is even more worrisome for me. I want to care about what I do. I want to feel that emotional connection with my work. And feeling the total opposite is enough to send me into a panic attack... or subdue me to deep reflection mode.
Also quite timely are all these calls from headhunters. To be honest, I've been fending off calls and invitations to interviews for the past couple of months. Getting ultra-prepared for the next phase in our married life, I kept turning calls down and saying I'd rather stay where I am right now, to give way to the entrance of a "little one". After all, who wants to deal with a new employer, new colleagues, new culture and new office, when you are adjusting to being a first-time mother? Anyhoo, recently, I've decided to be open again to these outside opportunities, lest this restlessness kill whatever ounce of career-drive I still have. (In fact, someone mentioned to me recently the concept of "professional plateau"- that stage in your career where you're perfectly okay if your current state becomes your career's ending destination and you just want to work for the pay and go home at 5:30pm,, not having to stretch and "prove anything more). I do not feel like I've reached that stage yet, so maybe I'm doing myself (and maybe even my yet-to-be-conceived child) a disservice by just lying back and shelving my career just to make way for anticipated (and prayed for) motherhood.
Today was one such day again, punctuated by a call bringing external opportunities. Maybe it is high time to move. To something different. Something exciting. Something new. While I'm grateful for what I have now (I have a great boss, great people around me, great office-home distance and great renumeration), I'm sure there's nothing wrong with looking at other (external) greenery and see what else is out there.
OK, so, all those words just boiled down to me declaring I'm open to options. If you know me well, you know I think a lot about things before doing them. Hence all the paragraphs above. Thanks for reading! :P
Thursday, September 01, 2011
China recap
This year has definitely been TRAVEL YEAR. My passport has had so many new stamps and visas, it's quite amusing :) The last time this happened to me was in year 2007-2008, when work-related travel was also monthly, if not bimonthly. Hehe.
OK, our latest trip was to China, on my family's annual pilgrimage trip + trip to see my dad's extended family who are still living there. It was Dennis' first trip with my family, and it was a resounding success. I loved the fact that we got to bond so much during a 3-day period, and I could clearly see how much my brothers enjoy his company and respect him as an older brother. Respecting Dennis as their brother-in-law is automatic and a given. But respecting him as if he were their actual blood kuya is another and a totally optional thing, so for that, I'm very happy and very grateful.
We went to the temple of our patron buddha, as well as 3 other temples of different buddhas. It was also during this trip that we prayed the hardest to be blessed with a child soon. I don't know if this makes sense to people who are not or have never tried waiting for a child to enter their life, but once you start on that path of wanting one, it can oh-so-easily consume every corner of your praying life. You can still ask for the usual keep-us-safe-from-harm and always-guide-us requests, but you will notice that your pleading and asking, sometimes reaching the point of begging, will always revolve around this deep desire. It's not that we're desperate, because we're not (yet) and we've only been really trying for 4 months, but I guess that's just how it normally develops (or at least I hope that's how it really is for everyone). Your heart naturally bares itself once your knees touch those padded red pillows, and since that's the one thing that consumes your heart's desires, it's what will automatically come out from your mind and your lips.
One of the key memories from this trip also involves my dad, and all the funny moments we had with him. I tell you, my dad is one of the most amusing travel companions ever, and I would like everyone to have the pleasure of traveling with him. Even the smallest quips from him were so funny, and I guess a big part of it is because he was so relaxed and stress-free. I'm glad Dennis got to see that side of my dad as well :)
I know we'll do this every year, it being a tradition in my family. But I'm glad that our first outing with Dennis was a huge success and it made him closer to my family. I hope next year will be just as happy, for my brother, since his fiancee (by then his wife) will be joining us :)
Here's to family! *click glasses*
OK, our latest trip was to China, on my family's annual pilgrimage trip + trip to see my dad's extended family who are still living there. It was Dennis' first trip with my family, and it was a resounding success. I loved the fact that we got to bond so much during a 3-day period, and I could clearly see how much my brothers enjoy his company and respect him as an older brother. Respecting Dennis as their brother-in-law is automatic and a given. But respecting him as if he were their actual blood kuya is another and a totally optional thing, so for that, I'm very happy and very grateful.
We went to the temple of our patron buddha, as well as 3 other temples of different buddhas. It was also during this trip that we prayed the hardest to be blessed with a child soon. I don't know if this makes sense to people who are not or have never tried waiting for a child to enter their life, but once you start on that path of wanting one, it can oh-so-easily consume every corner of your praying life. You can still ask for the usual keep-us-safe-from-harm and always-guide-us requests, but you will notice that your pleading and asking, sometimes reaching the point of begging, will always revolve around this deep desire. It's not that we're desperate, because we're not (yet) and we've only been really trying for 4 months, but I guess that's just how it normally develops (or at least I hope that's how it really is for everyone). Your heart naturally bares itself once your knees touch those padded red pillows, and since that's the one thing that consumes your heart's desires, it's what will automatically come out from your mind and your lips.
One of the key memories from this trip also involves my dad, and all the funny moments we had with him. I tell you, my dad is one of the most amusing travel companions ever, and I would like everyone to have the pleasure of traveling with him. Even the smallest quips from him were so funny, and I guess a big part of it is because he was so relaxed and stress-free. I'm glad Dennis got to see that side of my dad as well :)
I know we'll do this every year, it being a tradition in my family. But I'm glad that our first outing with Dennis was a huge success and it made him closer to my family. I hope next year will be just as happy, for my brother, since his fiancee (by then his wife) will be joining us :)
Here's to family! *click glasses*
Wednesday, August 17, 2011
thankfulness post 2
Today, I'm grateful for great friends - people who know me and accept me and share my life's ups and downs with me. Some of them are here in Manila and are easily accessible whereas others are abroad as far away as Canada, but they are all friends I hold dear to my heart just the same. I got especially reminded of this last night when a friend based in Singapore took time out of his busy schedule to call me to chat about a work-related semi-problem I have, which we didn't really get to discuss the last time he was home in Manila (which ironically was just last weekend). It was just a 25-minute call, far shorter than our usual meet-ups, but it was substantial enough to clarify some things in my head and give my thoughts a bit more direction. He's always known me very well, and knows just what to say, when to say it. It also helps that we have similar outlook in work life and work success. It was just what I needed.
Thank you for friends. Real friends.
Thank you for friends. Real friends.
Monday, August 15, 2011
Watch out for winter!
As Guia put it, maybe it's time we adjusted our lifestyle. Admittedly, the past couple of years have seen generous bonuses and additions to our savings, thanks to the good annual performances of the company, and as such, there have also been a few indulgences that were a celebration of this abundance.
While I am thankful that I experienced, at least once, the famed big bonus that starts with the letter L, I am also afraid that "winter" is fast approaching, and we will need extra reserves of "coal" to make sure our finances remain stable. Oh well, nothing that a good, old-fashioned belt-tightening cannot do.
Maybe this is also a reminder that not all good things last forever, and you will do better to appreciate them and remember always to save for a rainy day (or a wintery one, in keeping with my blog post theme)...
While I am thankful that I experienced, at least once, the famed big bonus that starts with the letter L, I am also afraid that "winter" is fast approaching, and we will need extra reserves of "coal" to make sure our finances remain stable. Oh well, nothing that a good, old-fashioned belt-tightening cannot do.
Maybe this is also a reminder that not all good things last forever, and you will do better to appreciate them and remember always to save for a rainy day (or a wintery one, in keeping with my blog post theme)...
Thursday, August 11, 2011
Thankfulness post
Had a new idea this evening, as I got home from visiting a friend who had just given birth.. And while waiting for Dennis to come home from his boy's night out. I will make a more conscious effort to be a grateful person - someone more deliberate and conscious about appreciating my blessings, and actually take time out to feel this gratefulness. Looking at my friend's newborn baby and seeing her joy with her newly delivered blessing, I couldn't help but feel wistful and, I dare admit, jealous. I want what I was seeing soooo very badly. And afterwards while walking the short distance home, I felt guilty for my impatience and for complaining about one thing I don't have (yet) whereas so many good and happy things grace my life. So here's my small effort to be more appreciative of what my life has been so blessed to have.
Ok let's start with what I am most grateful for. I am very thankful for the love that has filled my life, starting from my loving family to my super dedicated husband. Not everyone has such a concentration of love in their life and I am humbled by the blessing that my life is one such existence. There's a huge degree of esteem and inner strength that stem from being so well-loved, and all I can say is thank you.
So there. First effort. Let's keep this up as much as possible :)
Ok let's start with what I am most grateful for. I am very thankful for the love that has filled my life, starting from my loving family to my super dedicated husband. Not everyone has such a concentration of love in their life and I am humbled by the blessing that my life is one such existence. There's a huge degree of esteem and inner strength that stem from being so well-loved, and all I can say is thank you.
So there. First effort. Let's keep this up as much as possible :)
Wednesday, July 20, 2011
lightbulb moment!!!
I have always loved the brand Benefit. Their skincare and makeup lines are so fun, girly and always has a unique benefit (sorry for the repetitive use of the word). Whenever I find their sales counter, whether it's in Singapore, HK, Malaysia or even Paris and Macau), I always make it a point to stop by. Usually too, I end up buying a couple of products. This last trip to Macau yielded additional purchases too, namely:

and

I've used them for the past 3 days. Love them both!!
Other products of theirs that I have and love are:

I also love going through the Benefit blog:
http://blog.benefitcosmetics.com
Which leads me to a lightbulb moment today!!!! I've been thinking of what business to put up, and maybe, just maybe, I can be the official distributor of Benefit in the Philippines!!!
I know this may be a HUGE stretch, and there might be millions of capital required, but it would be so cool to be able to work with Benefit, a brand I so dearly love! Also, for the first (and maybe last) time in my life, I actually wished I lived in the States so I can apply to work there! They actually have openings for marketing!!! Aaack!!
Or, if it's really impossible, just to get this brand to have a physical presence in Manila would be enough too. That way, I don't have to go abroad for my stash and to get to know their new products :)

and

I've used them for the past 3 days. Love them both!!
Other products of theirs that I have and love are:

I also love going through the Benefit blog:
http://blog.benefitcosmetics.com
Which leads me to a lightbulb moment today!!!! I've been thinking of what business to put up, and maybe, just maybe, I can be the official distributor of Benefit in the Philippines!!!
I know this may be a HUGE stretch, and there might be millions of capital required, but it would be so cool to be able to work with Benefit, a brand I so dearly love! Also, for the first (and maybe last) time in my life, I actually wished I lived in the States so I can apply to work there! They actually have openings for marketing!!! Aaack!!
Or, if it's really impossible, just to get this brand to have a physical presence in Manila would be enough too. That way, I don't have to go abroad for my stash and to get to know their new products :)
stay positive....
Stay positive. Stay positive. Stay positive. Stay positive. Stay positive. Stay positive. Stay positive. Stay positive. Stay positive.
Repeat.
Repeat.
Tuesday, July 19, 2011
Macau recap
We're back from Macau! :)
It was a fun trip, overall. Everybody enjoyed, and Dennis kept thanking me for arranging everything. Told him it's my pleasure. The trip was, after all, partly his birthday gift. And partly our gift to his parents for their birthdays as well. It was a good trip, with a healthy mix of shopping, sightseeing, eating (a lot!), gambling (a bit!) and just hanging out and being together. It was a great family vacation, and I look forward to the next ones :)
I realized something from the trip though. Every family has its own culture. Much like country-level culture, each family has its own language, its own set of rules, its own ways of thinking and own methods of operating. Throughout the trip, I made so many comparisons between the Chans and my family, esp during points when I felt disoriented because my family's "way" was so different from theirs. I guess it just boils down to making adjustments, not making comparisons and just appreciating a family for their own virtues. They do love me, and for that I am very grateful.
It was a fun trip, overall. Everybody enjoyed, and Dennis kept thanking me for arranging everything. Told him it's my pleasure. The trip was, after all, partly his birthday gift. And partly our gift to his parents for their birthdays as well. It was a good trip, with a healthy mix of shopping, sightseeing, eating (a lot!), gambling (a bit!) and just hanging out and being together. It was a great family vacation, and I look forward to the next ones :)
I realized something from the trip though. Every family has its own culture. Much like country-level culture, each family has its own language, its own set of rules, its own ways of thinking and own methods of operating. Throughout the trip, I made so many comparisons between the Chans and my family, esp during points when I felt disoriented because my family's "way" was so different from theirs. I guess it just boils down to making adjustments, not making comparisons and just appreciating a family for their own virtues. They do love me, and for that I am very grateful.
Monday, July 11, 2011
Macau in 3-2-1
We're off to our first Chan family overseas trip this coming Wednesday evening - to Macau! We also plan to go on a daytrip to HK, since the total trip encompasses about 4 days. :)
I'm really excited! It's our first time in Macau, and our first time to travel with his side of the family. I'm also excited to shop (heard about the crazy summer sales!) and to eat!!! :D
I love traveling! :)
I'm really excited! It's our first time in Macau, and our first time to travel with his side of the family. I'm also excited to shop (heard about the crazy summer sales!) and to eat!!! :D
I love traveling! :)
Wednesday, July 06, 2011
Tuesday, July 05, 2011
my life's work
I must say, no matter how much I whine about being moved back to Usage, I believe this is really my life's work. I get a great deal of fulfillment and excitement when I work in this kind of setup. Hence, it might make me rethink any plans to change industries (esp those that sell actual products). I know stress also comes at the flip slide of this exciting work, but I guess it really comes hand in hand. Everything worth doing is just wired that way.
Wala lang. Just realized that so I thought I'd jot it down before I forget.
Wala lang. Just realized that so I thought I'd jot it down before I forget.
Subscribe to:
Posts (Atom)

